Software Defined Storage Use Case – Block SAN Storage for Traditional Workloads

In my last post, IBM Spectrum Storage Suite – Revolutionizing How IT Managers License Software Defined Storage, I introduced a simple and predictable licensing model for most all the storage needs an IT manager might have. That’s a pretty big concept if you think about all the storage use cases an IT manager has to deal with.

  • Block SAN storage for traditional workloadsIBM Spectrum Storage Suite Symbol
  • File storage for analytic or Big Data workloads
  • Object storage for cloud and mobile workloads
  • Scale-out block storage for VMware datastores
  • Storage for housing archive or backup copies

Just to name a few… The idea behind software defined storage is that an IT manager optimizes storage hardware capacity purchases for performance, environmentals (like power and space consumption), and cost. Then he ‘software defines’ that capacity into something useful – something that meets the needs of whatever particular use case he is trying to deal with. But is that really possible under a single, predictable software defined storage license? The best way I can think of to answer the question is to look at several of the most common use cases we see with our clients.

Perhaps the most widely deployed enterprise use case today is block SAN storage for the traditional workloads that all our businesses are built on – databases, email systems, ERP, customer relationship management and the like. Most IT managers know exactly what kind of storage capabilities they need to deploy for this use case. It’s stuff like:

Here’s the thing… This use case has been evolving for years and most IT managers have it deployed. The problem isn’t that the capabilities don’t exist. The problem is that the capabilities are most often tied directly to a specific piece of hardware. If you like a particular capability, the only way to get it is to buy that vendors hardware. It’s a hardware-defined model and you were locked in. With IBM Spectrum Storage, IBM has securely unboxed with software defined. All the capabilities I just mentioned can be accomplished with one IBM Spectrum Storage Suite software license and you have complete flexibility to pick whatever hardware vendor or tier you like. The idea of software defined changes everything. With the software securely unboxed from the hardware, you really are free to choose whatever hardware you want from most any vendor you like. And since the software can stay the same even while hardware is changing, it means you don’t experience any operational or procedural tax when you make those changes.

All of the capabilities mentioned above for addressing this Block SAN storage for traditional workloads use case can be accomplished with one IBM Spectrum Storage Suite software license. This may be the most widely deployed use case today, but it’s not the fastest growing use case. In my next posts, I’ll continue looking at the wide variety of use cases that are covered by the simple, predictable IBM Spectrum Storage Suite software defined storage license.

Are you interested in taking the first step with software defined storage? Contact your IBM Business Partner or sales representative. And join the conversation with #IBMStorage and #softwaredefined.

IBM Spectrum Storage Suite – Revolutionizing How IT Managers License Software Defined Storage

About a year age IBM shook up the software defined storage world with IBM Spectrum Storage.  It was the industry’s first complete family of software defined storage offerings that could drive cost efficiency and total management across most all the needs an IT manager might have:

IBM Spectrum Storage Family Tall

  • Software defined storage for traditional workloads like database, email and ERP systems as well as new-gen workloads like analytic, mobile, Big Data, cloud and Cognitive business.
  • Capabilities needed for primary data as well as backup or archive copies.
  • Access via block, file and object protocols.
  • Operating on heterogeneous storage hardware from most any vendor – traditional SAN storage infrastructure as well as newer scale out infrastructure with storage-rich servers.
  • …all nicely integrated with a consistent set of interfaces and vocabulary.

 

In a world where much of this type of capability had been tied to some piece of hardware – hardware defined storage – IBM had securely unboxed storage and forever changed storage economics. In the last year, over 2,000 brand new clients have started with IBM Spectrum Storage. Through those conversations, we’ve learned two important things about how enterprises are approaching software defined storage – things that have led us to revolutionize how software defined storage is licensed.

  1. CFO’s are exasperated with the unpredictability of storage and storage software licensing. IT managers generally have a good feel for what type of capabilities they need to accomplish the use cases they want. But have you ever paused to think about how confusing it must be for them to figure out exactly how much software they need to license? Think about it from the perspective of someone not using IBM Spectrum Storage.
    • SAN Virtualization software can be licensed starting with a per frame base and then adding a per TB managed
    • Storage Resource Management software can be licensed per system and per tiered-TB
    • Backup software can be licensed per operating platform or application and then adding a per TB
    • Data stores for Virtual Machines can be licensed per server and per VM
    • Deduplication software can be licensed per system
    • …and the list can go on. If the IT manager can figure out how much of this stuff he wants at a given point in time, how is a CFO supposed to predict future costs?
  2. IT managers are dealing with transition in storage infrastructure. What software they need can shift rapidly. Most IT managers reading this post are responsible for estates of SAN storage. For the traditional workloads that our businesses are built on, this has been the dominant storage infrastructure approach for years. But there is a transition well underway. Who hasn’t been impacted by newer mobile and cloud workloads? What company or organization isn’t looking to make better use of Big Data and analytic workloads? These applications are being built to take advantage of a different kind of storage infrastructure, one that is characterized by direct-attach JBODs and fields of servers with lots of internal capacity, and really none of it connected to a SAN. IDC data suggests that IT managers are now purchasing more TB’s of this type of storage than they are SAN storage, and the trend isn’t likely to ever change. In many enterprises, the capacity mix is shifting from traditional SAN to newer storage-rich servers. The transition presents a challenge in storage software licensing. When physical infrastructure shifts from big SAN-attached storage systems to scale-out storage-rich servers, the types of capabilities needed don’t change dramatically, but the specific vendor software packages change a lot. Instead of a virtualizer for block SAN storage, an IT manager might need to shift toward offerings that software-define his field of storage-rich servers into something useful like performance optimized file storage for analytics, an integrated VMware block data store, or cost optimized object storage for backup and archive. This is all new and the rate of change is unknown – and that presents a challenge. Flexibility is paramount.

IBM Spectrum Storage Suite SymbolWith IBM Spectrum Storage Suite, IT managers now have a simple and predictable licensing model for the entire IBM Spectrum Storage family. Its straightforward per-TB pricing relates costs to the amount of storage capacity being software-defined, regardless of use case. That makes it easy for IT managers to grow and transition how they use storage, and for CFOs to predict costs. And with the Suite, clients can save up to 40% compared with licensing all capabilities separately.

Consider a typical enterprise starting with its existing SAN storage infrastructure but rapidly growing a new kind of infrastructure for new workloads. In most datacenters this transition is coming, but few really understand how fast or exactly which use cases will emerge. There’s going to be some experimentation and rapid change.

IBM Spectrum Storage Suite evolving use case 1Attempting to navigate the next few years using a’ la carte licenses of point products from multiple vendors is going to be difficult. In fact, CFO’s are going to push back against the unpredictability and may ration what software can be licensed. That can slow down innovation. IBM Spectrum Storage Suite offers cost predictability and frees IT managers to exploit any IBM Spectrum Storage capability required to get the job done.

IBM Spectrum Storage Suite evolving use case 2Let’s suppose you are an IT manager at the front end of this picture. You’ve deployed Block SAN storage for traditional workloads as your first IBM Spectrum Storage Suite use case. Now you want to explore another use case. Well, with IBM Spectrum Storage Suite you already own entitlement to all capabilities in the IBM Spectrum Storage family, so you are free to download any of the software you like. To help you quickly adopt the additional use cases your business may need, IBM Spectrum Storage Suite licensing offers the ability to perform extended tests in an evaluation sandbox proving ground without additional charge. So go ahead, experiment with your next use case. Prove it, become familiar with it, pay for it when it’s deployed for productive use.

Are you interested in taking the first step with software defined storage? Contact your IBM Business Partner or sales representative. And join the conversation with #IBMStorage and #softwaredefined

How software defined is changing storage economics

About a year ago, IBM’s bold move into software defined storage changed how IT looks at storage. The introduction of IBM Spectrum Storage incorporated more than 700 patents and was backed by plans to invest more than $1 billion over the next five years toward propelling the use of software defined storage in any form – as software, appliance or cloud service.

To better understand why this is redefining the economics of storage and helping IT optimize cost, performance and security, consider some of what IBM Spectrum Storage is bringing to the IT landscape.

Introducing…
In February, IBM introduced the IBM Spectrum Storage family, the first comprehensive family of software defined storage offerings that can centrally manage yottabytes of data on more than 300 different storage devices.
(Related: Introducing IBM Spectrum Storage – Inside Perspective)

Efficiency and speed
As workloads like cloud, analytic, mobile, social, and Big Data began affecting scale, performance and cost requirements, it became clear that traditional IT infrastructures had to change. Software defined can be used with common building block storage to construct file and object systems built for efficiency and optimized for speed.
(Related: IBM Spectrum Scale – Built for Efficiency, Optimized for Speed)

Implemented in minutes
The same dynamic is also at work in the block storage that dominates today’s enterprise datacenters. The genius of software defined storage is that the complete set of enterprise storage capabilities available on high end arrays is now available for IT managers to leverage on common building block hardware.
(Related: IBM Spectrum Accelerate – Enterprise Storage in Minutes)

SAN storage efficiency doubled
Despite the rapid growth in newer cloud, analytic, mobile, social and big data workloads, more than half of the worldwide spend is still on traditional SAN storage, the choice for more traditional workloads like transaction systems, email, supply chain, HR and virtual servers. Software defined storage can help IT managers gain a great deal of efficiency in this part of the data center.
(Related: IBM Spectrum Virtualize – Traditional SAN Storage at Twice the Efficiency)

Intelligent analytics
Whether it’s the traditional workloads we have all grown up with or the new generation workloads, it’s well understood that there is a mismatch between data growth and the budgets that are allocated to deal with the problem. Software defined storage can provide IT managers with intelligent analytics for managing storage.
(Related: IBM Spectrum Control – Intelligent Analytics for Managing Storage)

Dramatic cost reduction
A looming question for many IT managers is just how efficiently the job of data protection can be done. They want to minimize the budget for data copies so they can shift investment to new business growth initiatives. Software defined storage can be, on average, 38 percent more efficient.
(Related: IBM Spectrum Protect – Crash Diet for Your Data Protection Budget)

Ultra-low cost and flexibility
Data growth is being fueled by new workloads and their seemingly insatiable need for data to process. But in many enterprises, even more of the data growth is the result of simply keeping data around – stuff like regulatory archives you have to keep and asset archives you just want to keep. Software defined storage can balance the convenience of online access with ultra-low cost and flexibility.
(Related: IBM Spectrum Archive – Ultra-low Cost Storage for Retaining Data)

How is software defined changing your approach to storage? Connect with me on Twitter at @RonRiffe, and join the conversation with #IBMStorage and #SoftwareDefined.

Originally posted June 1, 2015 on the IBM SmarterComputing blog

IBM Spectrum Protect – Crash Diet for Your Data Protection Budget

My career in storage started back in the late 1980’s when the IT world revolved around the computer system and everything else was considered a sub-system (I guess in some ways that made me a sub-administrator). The discipline of managing storage assets was just taking hold and the first order of business was to ensure all the corporate data was protected. Data that fed mainframe applications topped the list for most organizations but data associated with mission critical client-server workloads was growing rapidly. It was into this world that the great-great-grandfather of IBM Spectrum Protect was born.

Trivia question
Trivia question – leave a comment to play: Who can name the complete family lineage of IBM Spectrum Protect? Bonus points for expanding all the acronyms.

 

The world of IT has evolved a lot since then. Data is no longer a sub-thought, it is central – the new currency of business. The race to simply get all the important data protected is largely over. Spectrum Protect is now a highly evolved one-stop family that IT managers use to do that job. It is tightly integrated with workloads like databases, email systems and ERP applications; with the hypervisors they run in; with the file systems and storage devices they store their data on; and with the data capture tools that surround them such as snapshot and replication. It also includes advanced data reduction techniques like deduplication and compression.  Check out the live demo!

IBM Spectrum Protect dashboardThe question of simply ensuring your important data can be protected has been answered. The question now for most of the clients I talk to is just how efficiently the job of data protection can be done. They want to minimize the budget for data copies so they can shift investment to new business growth initiatives.

A few years ago IBM acquired Butterfly Software, a small company in the United Kingdom who had developed some BIG thoughts around communicating the economic benefits brought by certain approaches to storage. Butterfly had developed what they called an Analysis Engine Report (AER) that followed a straight forward thought process.

  1. Using a very light weight collector, gather real data about the existing storage infrastructure at a potential customer.
  2. Using that data, explain in good detail what the as-is effectiveness of the environment is and what costs will look like in five years time if the customer continues on the current approach.
  3. Show what a transformed storage infrastructure would look like compared to the as-is approach, and more importantly what future costs could look like compared to continuing as-is.

Using the Butterfly technology, IBM has partnered with clients to analyze thousands of different infrastructures scattered across every industry in most parts of the world and comprising exabytes of data. In all that analysis, our clients have discovered some remarkable things about software-defining storage and IBM’s ability to help transform the economic future of storage. One area of specialty for Butterfly is backup environments.

When compared to as-is competitive backup environments, transforming to an IBM Financial Belt Tightening 8595689Spectrum Protect approach can be, on average, 38% more efficient.  Of course your results may vary. For example, when we look at  just the mass of results from as-is Symantec NetBackup or CommVault Simpana or EMC NetWorker environments, each shows that transforming to a Spectrum Protect approach produces different, and in these three cases at least, somewhat stronger economic savings. We’ve got data by industry and for many other competitive backup approaches but you get the picture. Upgrading a backup environment to IBM Spectrum Protect is like a crash diet for your data protection budget. (Tweet this)

The best way to see for yourself is to contact IBM or an IBM Business Partner and ask for a Butterfly Backup AER study.

Join the conversation with #IBMStorage and #softwaredefined

Introducing IBM Spectrum Storage – Inside Perspective

Blank Direction GuideEvery once in a long while there are discoveries that, well, change everything. Stuff like discovering the earth isn’t flat, it’s round. People talked about that possibility for centuries but it wasn’t until a Ferdinand Magellan expedition stepped out and circumnavigated the globe that everything changed. In some ways, today’s announcement of IBM® Spectrum Storage™  has done the same thing for the idea of software defined storage.

A good deal of the change we are experiencing in IT can be traced back to the advent of cloud computing. The pioneers in the cloud movement were public cloud providers like Amazon, RackSpace and SoftLayer. When compared to traditional IT infrastructures used by most private enterprises, these guys approached infrastructure in a completely new way. Microsoft engineer William Baker is credited for famously describing these two differing approaches as Pets vs Cattle. The analogy goes something like this:

In a traditional infrastructure, you think of machines as pets. You give them names and care for their well-being. When they get ill, you nurse them back to health. In a cloud infrastructure, you think of your machines as cattle. You give them numbers because they are all identical, and when one gets ill, you shoot it and get another cow.

The observation public cloud providers made was that cloud infrastructures should use cattle.

 

BOOM!  

 

 

From that point, the industry transition was on. Common building block hardware was on the rise. The ideas of availability and recovery, of scale and performance were being built into software rather than depending on a more expensive physical infrastructure to provide it.  Newer workloads for mobile, social, analytics and Big Data were being built with an expectation of software defined cattle infrastructure. For IT managers, it represented a big move that was going to take some re-thinking. For vendors like IBM who clients trust to help them through transitions like this, it represented an opportunity to focus.

compass 2014In 2014, you may have noticed a number of really bold moves IBM made that were all, in some way, tied to this transition. IBM’s System x server division joined Lenovo accelerating their journey toward becoming the #1 provider of x86 building block hardware. The OpenPOWER Foundation was established making IBM’s POWER microprocessor architecture and software available to open development. This is helping the industry build advanced server, networking, storage and graphics technology aimed at delivering more choice, control and flexibility to developers of next-generation cloud data centers. And GLOBALFOUNDRIES announced their intention to acquire IBM’s commercial semiconductor technology business allowing IBM to better focus on fundamental semiconductor research and the development of systems that will be used with the new cloud workloads. Innovation AheadCoupled with these moves, IBM has directed its considerable innovation in areas of client value where we excel, one of those being Software Defined Storage.

The industry has been talking about the idea of software defined storage for a while. For that matter, I’ve been talking about software defined storage for a while. But compared to today, this was all sort of like people talking about the world being round. Analysts proposed concepts, some vendors marketed their visions, there were even a few fairly successful point products…until today. Today, somebody stepped out and actually delivered the first comprehensive family of software defined storage offerings that can centrally manage yottabytes of data on more than 300 different storage devices – whether SAN and NAS “pet” infrastructure or common building block “cattle” infrastructure…  and everything changed.

The leaderAlready recognized as the #1 provider of software defined storage platforms, IBM’s introduction of IBM Spectrum Storage incorporates more than 700 patents and is backed by plans to invest more than $1 billion over the next five years toward propelling the use of software defined storage in any form – as software, appliance or cloud service. In coming weeks, I’ll be highlighting the members of the IBM Spectrum Storage software defined family.

Join the conversation with #IBMStorage and #softwaredefined.