Does trying to find a better economic approach to storage give you “Butterflies”? (Part 2)

Bright Blue and Black Butterfly 6061480This is the conclusion of a two part conversation with Liam Devine, the global post-sales face of Butterfly. In Part 1, we talked about Butterfly’s unique approach to storage infrastructure analytics and how Butterfly came to be an IBM company.

The Line: It’s been a couple of years since 2011, and you have had the opportunity to both analyze a lot of data and have a number of conversations with financial decision makers. What have you found to be the most compelling talking points?

Liam: The most compelling stuff comes from the data. We’ve analyzed hundreds of different infrastructures in most every conceivable configuration and have discovered some extraordinary things about software defining storage and IBM’s approach to backup.

  • When compared to an as-is physical storage environment, transforming to a software-defined storage environment with something like IBM SmartCloud Virtual Storage Center, the economic outlook can be, on average, 63% more efficient. That’s the average, your results may vary. (Editorial comment: in one of my posts from IBM Edge 2013 I talked about LPL Financial who followed the recommendations of a Butterfly Storage AER and saved an astounding 47% in total infrastructure. Listen to Chris Peek, Senior Vice President of IT at LPL Financial. )
  • When compared to as-is competitive backup environments, transforming to an IBM Tivoli Storage Manager approach can be, on average, 38% more efficient. Again, your results may vary. [Modified: For example, when we segment just the mass of Backup AER results from as-is Symantec NetBackup or CommVault Simpana or EMC NetWorker environments, each shows that transformation to a TSM approach produces different, and in these cases at least, somewhat stronger economic savings.] We’ve got data by industry and for many other competitive backup approaches but you get the picture. Choosing a TSM approach can save money.

Business Graph 13296111The Line:  For my readers, the Butterfly team had discovered most of these trends before IBM acquired them. As I noted above, that had a lot to do with IBMs interest in the company. [Modified: Now that IBM owns Butterfly, they have been quick to add legal disclaimers around anything that might be construed as a competitive claim*.]

Now Liam, switching back to you. Butterfly has been part of IBM for about 11 months. How has the transition been?

Liam: Very successful and pretty much as I had expected. We had a few minor technical hic-cups in switching infrastructure (freeware and open source components to a more IBM standard architecture), as you would expect, but those hic-ups are behind us now. The global IBM sales force and Business Partner community has created a lot more demand for our analytics so we are busy scaling out our delivery capability.  The good news is that we’re meeting our business goals.

The Line: Can you give us an idea of what you and the team are working on next?

Liam: Right, well we’re working on a couple of important things. First is an automated “self-service” AER generation model that will enable us to scale out further still and present the AER’s as a service to IBM and its Business Partners. And second, as you can imagine, the data driven AER reports are causing a lot of IT managers to rethink their infrastructure and begin transitioning to a new software defined approach. We are continuing to refine our migration automation to assist clients with the transition, especially between backup approaches.

The Line: Before ending, I have to ask about your Twitter handle @keydellkop. What’s the story?

Liam: Hmmm, bit of strange explanation here I am afraid to say, it’s more a play on words. I see much of life being a set of confused circumstances that can be placed into an ultimate order. This reminds me of the Keystone Kops. On that theme, I reside in an area called Keydell in the south of England and being a manic Liverpool supporter, you get The Kop (the famous Liverpool stand at the Anfield stadium) – Hence @KeydellKop. All tweets are my own covering such subjects as Information Protection, Liverpool Football Club, life in general with a smidge of humor thrown in where appropriate.

The Line: Liam, thank you for spending a few minutes with me and sharing your story with my readers.

If you have questions for Liam, please join the conversation below.

* Backup Analysis Engine Reports from >1.5Exabytes data analyzed by Butterfly Software.  Savings are the average of individual customer Analysis Engine Reports from Butterfly Software, May 2013, n+450.  The savings include cumulative 36-month hardware, hardware maintenance, and electrical power savings.  Excludes one-time TSM migration cost.  All client examples cited or described are presented as illustrations of the manner in which some clients have used IBM products and the results they have achieved.  Actual environmental costs and performance characteristics will vary depending on individual client configurations and conditions.  Contact IBM to see what we can do for you.

About Ron Riffe

IBM Manager, Software Defined Portfolio. Adoring husband, proud daddy, imperfect but redeemed. I have a thirty year background in the storage industry having held positions as both a consumer and a peddler and in roles spanning from administrator, to thought leader, to strategic planner, to senior manager. I’m also a passionate leader, speaker and author. My perspectives are my own.
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2 Responses to Does trying to find a better economic approach to storage give you “Butterflies”? (Part 2)

  1. Pingback: Does trying to find a better economic approach to storage give you “Butterflies”? (Part 1) | The Line — by Ron Riffe

  2. Pingback: Does trying to find a better economic approach to storage give you “Butterflies”? (Part 1) - The Line -- by Ron Riffe - IBM Storage Community

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