Does trying to find a better economic approach to storage give you “Butterflies”? (Part 1)

Financial Belt Tightening 8595689Recently there has been a lot of talk coming out of IBM about the economics of storage. In fact, all of my top 5 observations from IBM Edge 2013 had something to do with economics. Sure, technology advancements are still important, but increasingly what CIO’s are chasing is a clear understanding of the economic benefits a new technology approach can bring.

Monarch butterflyLate last year IBM acquired Butterfly Software, a small company in the United Kingdom who had developed some BIG thoughts around communicating the economic benefits brought by certain approaches to storage. Butterfly has developed what they call an Analysis Engine Report (AER) that follows a straight forward thought process.

  1. Using a very light weight collector, gather real data about the existing storage infrastructure at a potential customer.
  2. Using that data, explain in good detail what the as-is effectiveness of the environment is and what costs will look like in five years time if the customer continues on the current approach.
  3. Show what a transformed storage infrastructure would look like compared to the as-is approach, and more importantly what future costs could look like compared to continuing as-is.

Butterfly has two flavors of AER’s, one for primary storage infrastructure and one for copy data (or backup) infrastructure. They have analyzed some 850 different infrastructures scattered across every industry in most parts of the world and comprising over 2 exabytes of data. In all that analysis, they have discovered some remarkable things about IBM’s ability to transform the economic future of storage for its clients. (Editorial comment: the results probably have something to do with why IBM acquired the company).

Butterfly AER

I was able to catch up with the global post-sales face of Butterfly, Liam Devine, to talk about the company and where he sees the storage economics conversation going (see if you can hear his distinctly British accent come through).

The Line: Liam, let’s start with a little background for my readers. You’ve been a systems and storage manager, consulted for some pretty impressive companies in finance and healthcare and even spent a little time at vendors like NEC and EMC.

Liam: That’s right. I’ve had the pleasure of holding numerous IT roles in a variety of interesting companies for some 14 years previous to moving over to The Dark Side or vendor land, where I have been this past 12 years. The majority of that time spent at EMC in two stints, first supporting financial customers and second supporting Electronic Data Systems (EDS – now HP Enterprise Services).

The Line: Okay, so rewind us back to 2011. What was the motivation for joining Butterfly Software?

Liam: Everything is becoming software defined. Compute is ahead of storage, but storage is accelerating quickly. The reasons are rooted in economics. I became aware of this Butterfly company who were creating unique analytics to help communicate the economic value of shifting from traditional storage infrastructure approaches to more software oriented approaches. Once I had spoken to the founders and understood their strategic vision encompassing both primary storage infrastructure and data, there was no where else I wanted to be.

Check back soon for Part 2 of the interview as Liam shares some of the extraordinary savings that Butterfly analytics have uncovered.

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About Ron Riffe

IBM Program Director for Software Defined Environments. Adoring husband, proud daddy, imperfect but redeemed. I have a twenty-seven year background in the storage industry having held positions as both a consumer and a peddler and in roles spanning from administrator, to thought leader, to strategic planner, to senior manager. I’m also a passionate leader, speaker and author. My perspectives are my own.
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3 Responses to Does trying to find a better economic approach to storage give you “Butterflies”? (Part 1)

  1. Pingback: Does trying to find a better economic approach to storage give you “Butterflies”? (Part 2) | The Line — by Ron Riffe

  2. Pingback: Backup redesign: A top priority for IT managers (Part 1) | The Line — by Ron Riffe

  3. Pingback: Backup redesign: A top priority for IT managers (Part 3) | The Line — by Ron Riffe

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